Currently in development

A Cross Device Performance DSP

Real signal. No attribution games.

Now selecting launch partners with active performance advertising budgets.

The problem

Most mobile DSPs survive by attributing organics.

Nobody installs an app by tapping their TV. High-LTV users who were going to convert anyway get claimed as performance. It looks like measurement. It isn't.

Mobile

Organic installs get claimed as paid performance. The blended pool inflates apparent ROAS — until the ratio shifts and quality quietly degrades.

CTV

There is no click, no tap, no install. QR codes nobody scans, 30-day view-through windows, probabilistic matches — the appearance of measurement, not the thing itself.

Admiry: mobile generates real signal first. CTV amplifies against validated households. We measure both.

Product

Mobile first. CTV amplifies.

Mobile runs first.

Performance campaigns against residential IPs in high-value geographies. Real clicks, real installs. The same bidding discipline that runs mobile UA — not modeled proxies.

Conversion data identifies which households to amplify on CTV.

Mobile signal tells us which IP profiles actually convert. That data feeds CTV targeting — so we're not buying TV reach blind.

CTV runs to the same IPs. Mobile closes the loop.

CTV warms the household. The phone gets the tap. CTV doesn't claim the conversion — mobile does.

Vs. pureplay CTV DSPs — they report reach and completion rates. We report cost per conversion.

If you can't measure it, it's branding.

Core platform capabilities

What the platform does.

Value-based optimization

Optimize toward revenue, retention, and lifetime value — not the cheapest surface-level conversion.

Affluent audience intelligence

Find high-income households and audiences with the purchasing power to become valuable customers.

Planned

Cross-screen activation

Coordinate connected TV and mobile as one customer journey instead of two separate campaigns.

Autonomous campaign execution

Automate bidding, pacing, testing, frequency, and budget allocation within advertiser-defined guardrails.

The compounding flywheel

Every impression makes the next one smarter.

Not a fixed CPM — a live calculation of conversion probability, expected value, and confidence. Each cycle raises the floor for the next.

The engine

Admiry compounds performance intelligence with every dollar spent.

The live bid

BID = ********

Priced per household, per impression — never bought as an audience segment.

Publisher yield & more supply

Higher yield attracts more, better inventory.

Differentiated supply signals

Proprietary access to high-value audiences and contexts.

Consumer & household intelligence

Identity, behavior, intent, and cross-screen understanding.

Business-aware value models

Predicts value across revenue, LTV, quality, and uplift.

Better advertiser outcomes

Lower CPA, higher LTV, improved ROAS.

More spend & outcome data

Increased budgets drive richer outcome data.

Step 06 feeds back into step 01

Supply integrations

Bidding across the exchanges and mediation platforms where high-income households actually spend their attention.

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Early access · Launch partners

Already spending to acquire customers? Help build the platform you wish existed.

We're selecting a small group of performance advertisers to become launch partners. Bring us your customer data, advertising goals, and hardest acquisition problem. We'll build with you from the beginning.